Resources / Recommended

Over the years running Ringba, I've collected a working set of tools, platforms, and reference guides that actually earn their place in a pay per call or performance marketing stack. This page is a running list of those resources, the ones I point people to when they ask what I actually use versus what gets pitched at industry conferences.

You'll find call tracking and analytics tools (unsurprisingly, this is where I spend most of my time), attribution and reporting guides, resources for understanding compliance in pay per call, and general reading on funnel building and campaign structure. Some of these are free, some cost money, and none of them are here because someone paid me to list them.

I'll keep adding to this as I find things worth sharing and pull things that stop being useful. If there's a category of tool or resource you think is missing, or you want to suggest something for this list, use the contact form and let me know.